Experience

Since 1997, Cheryl K. Smyers has been managing the Stambaugh Ness marketing initiative including the development of internal and external communications programs, collateral materials, service niches, related processes, training, and research. She serves on the Business Development Team and is administrator of the firm's website. She also edits the firm's weekly eNewsletter and recently presented Event Marketing as part of an industry webinar entitled "Demystify e-Marketing."

Her previous experience includes work as a daily newspaper reporter, photographer and section editor; development of a hospital public relations department; and serving as Division Director for the York Division of the American Heart Association.

Education and Professional Development

Cheryl graduated from Shippensburg University with a BA Degree in Communications. She has attended a variety of graphics, marketing, and communications seminars and marketing conferences.

Cheryl's accounting marketing quotes and articles have appeared in CPA Marketing Report, CPA Practice Management Forum, CPA Technology Advisor, AAM MarkeTrends, and Journal of Accountancy. She also contributed to a presentation for an Association for Accounting Marketing (AAM) Annual Conference and The Accounting Firm Partner Compensation Forum and recently presented as part of an event marketing webinar sponsored by BizActions LLP.

Community Involvement

Cheryl is a member and board member of New Friends of York. She is also a member of the Association for Accounting Marketing (AAM) organization and served previously on the AAM's Communications Committee. She is currently a member of the BizActions (eNewsletter system) Product Council and the Society for Marketing Professional Services (SMPS).